The Management Team

Limor Shiposh - CEO

Limor Shiposh joined ASI in 1999. Limor assumed the position of CEO in 2002. From 1988 to 1990, Limor held various senior positions at the Ministry of Defense Procurement Office in New York, amongst which Assistant to the Deputy Internal Auditor. From 1990 to 1993 and from 1997 to 1999, Limor served as Controller and CFO of Rada Electronics Industries Ltd., a publicly traded company on NASDAQ, with subsidiaries in USA, Europe & the Far East. Limor holds a BA in Economics and Business Administration and an MBA (summa cum laude) from the New-York Institute of Technology.

Orit Alaluf-Cohen - CFO

Orit Alaluf-Cohen joined ASI in 2006 as CFO. From 1999 to 2006 Orit served as an audit manager at Ernst & Young. She was responsible for a wide range of clients including publicly traded hi-tech companies, and participated in the preparation of IPOs. Orit is a certified accountant and holds a B.A. degree in Economics and Accounting.

Nir Katzir - CTO

Nir Katzir was a member of ASI's founding team in 1993. Since then, he has managed key projects and played a major role in the design and the development of ASI's unique products and applications. As an ASI executive he led the Research and Development activities, he was in charge of the algorithms that form the backbone of the company's intellectual property. He is the co-author of many of ASI's patents and publications. Prior to 1993, Mr. Katzir worked on a Ph.D. at a prestigious Institute of Technology. He received his MSc degree in Electrical Engineering and BSc degree in Computer Engineering, both summa cum laude. He specialized in computer vision, image analysis, spectral and multi-dimensional imaging. Mr. Katzir was awarded several prizes, fellowships and honors, such as the P.Martin Excellence award, the Ollendorf award for excellence in the field of image analysis, the Jury award, the Gutvirt Scholarship, and many teaching awards.

Gil Shetrit - Product and Marketing Director

Gil joined ASI in 2016. Gil brings extensive global product experience in the medical industry. Prior to joining ASI, Gil held several business oriented positions, as a Product Line Manager at Carestream Health, a health imaging and information technology solutions company. Gil was responsible for managing the product line and building a strategic product roadmap for the assigned product portfolio. Beforehand, Gil was the Director of Products for Carestream Ltd. (formerly Orex Computed Radiography) and served as a member of the company’s executive management team. Gil’s additional former experience includes positions in Marketing, Business Development, Product and Project Management, working for small and large companies, such as On Track Innovation, Advanced Dicing Technology, and Kulicke & Soffa.

Gil holds B.Sc. in Mechanical Engineering from the Technion, Israel and MBA from Heriot-Watt University, Edinburgh, Scotland.


Luke Benko - North America Sales Director

Luke joined ASI in 2017. Luke is an experienced life science/clinical professional, who brings an extensive background of managing and developing sales teams in the medical diagnostic industry and digital pathology. Luke has over 11 years’ experience in digital pathology, clinical diagnostics, research, pharmaceutical development, CRO and product support.  Luke has held various roles including Business Director of North & South America, National Sales Manager at Leica Biosystems Inc. 

Luke has a BS in Biology from Charleston Southern University and a Master of Science in Cytology and Molecular Biosciences from The Medical University of South Carolina.



Avishai Landau - Operations and Customer Support Director 

Avishai Landau joined ASI in 2012. Prior to joining ASI, Avishai was Console Program Director at Philips Healthcare CT-NM (Computed Tomography - Nuclear Medicine) business unit. As part of his role, Avishai assumed full responsibility for the life cycle management aspects of a large and central subsystem controlling CT and NM scanners workflow and logic. At Philips, Avishai managed a large global development team.

Avishai holds a BA degree in Computer Sciences from Bar-Ilan University, Israel.


Reut Sagiv - Business Operations Director 

Reut Sagiv joined ASI in 2008. Prior to joining ASI, Reut was part of the management and held operational positions in several startup companies.  Reut's holds a degree in Chemical Engineering and BA in Biology from the Technion, Israel.

Efrat Lavi - Research and Development Director 

Efrat Joined ASI in 2016 as the R&D Director. Efrat brings vast experience to ASI in global medical device organizations, combining team leadership with development of multidisciplinary systems. Over the last five years, Efrat worked at Medtronic Navigation, as the R&D Department Manager. In her role, Efrat demonstrated her capabilities in leadership, technical oversight, prioritization, decision-making and problem solving when working with cross-functional teams: Mechanics, Physics, Software and Hardware. 

Efrat holds a B.Sc. in Computer Science from the Technion, Israel. 



Irit Ba Am Ph.D. - Senior Scientific Manager

Dr. Irit Bar-Am joined ASI in 1996. Irit is responsible for the development and production of our molecular probe kits. She also plays a key role in developing new applications in cytogenetics and conducting clinical utility studies. With over thirty publications, she is considered an expert in FISH (fluorescent in situ hybridization), a technique that has revolutionized both research and clinical analysis in cytogenetics. Irit holds a Ph.D. in Human Genetics.

Adi Bonn Segal - Human Resources Director

Adi Bonn Segal joined ASI in 2017. Adi is an experienced HR professional, who brings extensive knowledge in Human Resources diverse fields. Adi has over 13 years’ experience in HR. she was part of TowerJazz HR for 11 years in various roles including Division HR Manager, Staffing Manager, Organization Development manager and HR Director for TowerJazz site in California. Adi has additional experience as an occupational diagnostic specialist working for Adam Milo. Adi holds BA in Psychology and Political Science from Haifa University and MA in Labor Studies from Tel Aviv University.