Requisites for Success

The staff at ASI possesses the two key requisites for success—stellar research capabilities, and expertise required to create exciting new products—with core competencies in optical physics, software development and molecular biology.

We have the international commercial experience required to launch new products,with a presence through direct teams and well-known distributors in the United States, Europe and the Far East.

Our capabilities were recognized in 1997 when we were awarded the European Information Technology Prize for successful commercialization of our revolutionary cytogenetics technology. And we've been expanding our scope ever since.

Management Team:

		Limor Shiposh, CEO Limor Shiposh joined ASI in May 1999. From 1990 to 1999 she served as Controller and CFO in Rada Electronics Industries Ltd., a publicly traded company on NASDAQ, with subsidiaries in USA, Europe & the Far East. From 1988 to 1990 she was Deputy Internal Auditor for the Ministry of Defense Procurement Office in New York. She is experienced in contract negotiations in business and in government funding.
		Orit Alaluf-Cohen CPA (Israel), Chief Financial Officer Orit Alaluf-Cohen joined ASI in 2006 as CFO. From 1999 to 2006 she served as an audit manager at Ernst & Young. She was responsible for a wide range of clients including publicly traded hi-tech companies, and participated in the preparation of IPOs. Orit is a certified accountant and holds a BA degree in Economics and Accounting.
		Nir Katzir    , MSc, CTO & Program Director—Cytogenetics Nir Katzir     was a member of ASI's founding team in 1993. Since then, he has managed key projects and played a major role in the design and the development of ASI's unique products and applications. As an ASI executive leading the Research and Development activity of ASI, he is in charge of the algorithms that form the substructure of the company's intellectual property. He is the co-author of many of ASI's patents and papers. Prior to 1993, Mr. Katzir worked on a PhD at a prestigious Institute of Technology. He received his MSc degree in Electrical Engineering and BSc degree in Computer Engineering, both summa cum laude. He specialized in computer vision, image analysis, and spectral and multi-dimensional imaging. Mr. Katzir was awarded several prizes, fellowships and honors, such as the P.Martin Excellence award, the Ollendorf award for excellence in the field of image analysis, the Jury award, the Gutvirt Scholarship, and many teaching awards.
		Tsafrir Kolatt PhD, Business Development & Program Director—Pathology Dr. Tsafrir Kolatt joined ASI in 2005. He received his PhD in Physics from the Hebrew University and held post-doctoral positions at Harvard University, the Smithsonian Center for Astrophysics and UCSC. Prior to joining ASI, Tsafrir served as VP of R&D for an artificial intelligence company. He has published many professional and popular science papers and two popular science books. He has been awarded numerous prizes and scholarships.
		Erez Aharonov, R&D Director Erez Aharonov, the head of the R&D department, joined ASI in 2007. He is responsible for the development of the company's products.  Prior to joining ASI, Erez held technical and managerial positions in several large global companies in the medical device and communications fields. Prior to managing R&D, Erez was a project manager in the fields of of multidisciplinary systems, system engineering and others. Erez holds a degree in computer engineering and an MBA, both from the Technion, the Israel Institute of Technology.
		Dror Armon, Sales & Marketing Director Dror Armon joined ASI as Sales & Marketing Director, bringing extensive experience in the marketing and sales of medical devices combined with operation management skills and experience. Prior to ASI, Dror served as the COO of a startup company developing a revolutionary monitoring and diagnostic medical system. This followed a comprehensive career in several sales and marketing management positions at Galil Medical, a leading company in the cryotherapy ablation market, most recently as the Director of Asia Pacific Pole. Prior to Galil Medical, Mr. Armon served as VP of Sales and Marketing and as General Manager of the Asian subsidiaries of Israeli hi-tech companies. Dror earned his MSc and BSc degrees in Mechanical Engineering from the Technion, the Israel Institute of Technology.
		Yoram Klein, VP Operations Yoram Klein joined ASI in 2008 as VP of Operations. Yoram began his career at Elbit Systems Ltd as Production Manager. In 1998 he joined Galil Medical, a small company at the time, and advanced to VP of Operations of over 100 employees. Yoram held global responsibility for the supply chain, engineering, purchasing, customer support and a team of 30 engineers and production employees. Yoram holds a BSc in Mechanical Engineering and an MBA in Business Studies, and has extensive experience in Engineering and Operation Management..
		Michael Koehler PhD,Technical and Scientific Manager, Germany Dr. Michael Koehler heads ASI's European office in Necharhausen, Germany.  The office is responsible for sales in Germany, the Netherlands, Austria and Switzerland, and for technical support of ASI customers and distributors throughout Europe. He is author and co-author of numerous scientific articles published in peer-reviewed scientific journals.
		Irit Bar Am PhD, Senior Scientific Manager Dr. Irit Bar-Am is responsible for the development and production of our molecular probe kits. She also plays a key role in developing new applications in cytogenetics and conducting clinical utility studies. With over thirty publications, she is considered an expert in FISH (fluorescent in situ hybridization), a technique that has revolutionized both research and clinical analysis in cytogenetics.
		Inbal Katzir    , Customer Support Manager Inbal Katzir    , the head of the Customer Support Department, joined ASI in 2001. Acting in this position since 2005, Inbal is responsible for the high quality customer support and the reputation we have today. Prior to managing Customer support, Inbal held several positions in the R&D and QA departments of the company. Inbal holds a degree in Management and Economics.

BOARD OF DIRECTORS:

Bob Buckwald, PhD
Dr. Buckwald was a co-founder of Applied Spectral Imaging and served as its CEO until July 1999. He has 25 years of experience managing electro-optics instrumentation companies and products. Dr. Buckwald presently serves as Chairman of the Board of CI Technologies, Inc., Beamworks Ltd. and PetrometriX Ltd. He holds a PhD in Physics from Ohio State University (1969).

Thomas Egolf
Mr. Egolf is managing director of Transatlantic Atlantic Technology (TAT). He is an acknowledged specialist in medical technology investments.

Graham I. Jackson, Ph.D.
Dr. Jackson is an experienced international lecturer and marketing consultant . He worked in the marketing departments of IBM (UK) and Procter & Gamble (UK) and was an Action Learning consultant at the Scandinavian Institutes of Administrative Research.

Yoav Sebba
Mr. Sebba serves as a Vice President at Ofer Hi-Tech. Prior to joining Ofer Hi-Tech, he was a partner at the Yozma Group Venture Capital Fund. He is responsible for the evaluation of potential investments and for the negotiation and deal execution process. Mr. Sebba is an active director on the boards of several portfolio companies. He assists the companies in formulating and executing their business plans, recruiting senior executives, and raising additional funds. Mr. Sebba holds a BSc with distinction in Management and Industrial Engineering.